lean, agile, full-stack research
research and insights has always informed the top of the marketing funnel, but fully integrated market research, consumer insights, UXR, and analytics is key to driving results at every level.
my name is xiao liu, and i am a classically trained scientist with seven years building end-to-end primary research studies
i spent four years building expertise in insights and market research agency-side delivering for Fortune 500 clients
rooted in analytics and data science, graduated summa cum laude in math and statistics
who is sprint & scale?
experience
seven years getting scrappy survey, behavioral, and neuroscientific research projects off the ground.
results
endlessly curious about human nature - love for engaging with the world through a scientific lens.
dedication
published in peer-reviewed journals and working with leading researchers in the fields of addiction and neuroscience.
core services
scientific inquiry is a the heart of everything i do. let's use replicated, peer-reviewed methods to make recommendations that drive results.
user experience research
powered by behavioral science: scrappy experiments, data-driven personas and analytics that uncovers why users click, convert, and return—so you can ship with confidence and watch engagement soar.
service + program research
scientific review and bespoke primary research that uncovers community needs, validates solutions, and turns social programs into measurable, scalable impact.
data-rich market and competitor intelligence fused with behavioral insight to pinpoint growth gaps and craft strategies that pull more customers through your door —fast.
business analytics and strategy
not ready to commit?
take advantage of my free 5-minute tool to start making your products more evidence-based today!
The Insight Igniter™ Checklist
Struggling to prove your new product or service is grounded in real evidence? In five minutes, our free Insight Igniter Checklist pinpoints your biggest evidence gaps and delivers a personalized, executive‑ready PDF straight to your inbox—complete with a traffic‑light score and one clear next step. Take the checklist today and move from guesswork to data‑backed confidence before you ship.
get in touch
turnaround time less than 24 hours