insights rooted in research and backed by science.
using robust UXR techniques like surveys, interviews and focus groups and clinical science translation to improve your healthtech product without getting you stuck in the weeds.
behavioral science-driven research for health & wellness startups
generative and evaluative research insights
quantitative surveys and qualitative interviews
meet xiao
experience
seven years owning end-to-end research projects on human cognition and motivation, four years in market research, and four years studying statistics.
rigor
endlessly curious about human nature - love for engaging with the world through a scientific lens.
dedication
published in peer-reviewed journals and working with leading researchers in the fields of addiction and neuroscience.
core services
scientific inquiry is a the heart of everything i do. let's use replicated, peer-reviewed methods to make strategic decisions for your business.
user experience research
powered by behavioral science: rapid experiments, data-driven personas, and analytics that uncover why users click, convert, and return—so you can ship with confidence and watch engagement soar.
service + program design research
scientific review and bespoke primary research that uncovers community needs, validates solutions, and turns social programs into measurable, scalable impact.
data-rich market and competitor intelligence fused with behavioral insight to pinpoint growth gaps and craft strategies that pull more customers through your door —fast.
business strategy
get in touch
turnaround time less than 24 hours