Work
Scroll down to see various research projects I have led to help startups validate their product decisions, generate subject matter expertise in motivation and addiction, and help agencies meet the media needs of their clients.
Behavioral science insights for digital game design
This project generated evidence-based recommendations for creating lasting behavior change using digital therapeutics.
Evaluative user insights on an AI SaaS product
This project centered users and prospective users to optimize platform design, pricing structure, and ease of usage for a powerful lead generation tool.
Xiao Liu is an organized, self-driven, and a great leader, consistently demonstrating the ability to take initiative and move projects forward independently. As the product lead for The Verse's Science/Data Team, Xiao spearheaded several key initiatives...Xiao is not only thorough and responsible, but also passionate, and intellectually curious. Over the years, I have worked with some outstanding people at my companies. Xiao Liu is one of the best!
Ben Simon-Thomas
★★★★★
Services
Getting you evidence-backed insights to help you overcome decision fatigue through lean application of scientific methodology.
UX research & analytics
Powered by behavioral science: scrappy experiments, data-driven personas and analytics that uncovers why users click, convert, and return—so you can ship with confidence and watch engagement soar.
Behavioral science consulting
Scientific review and bespoke primary research that uncovers community needs, validates solutions, and turns social programs into measurable, scalable impact.
Questions? Get in touch.
Experience
Seven years getting scrappy survey, behavioral, and neuro research projects off the ground.
Results
Endlessly curious about human nature - I love for engaging with the world through an empathetic, scientific lens.
Dedication
Published in peer-reviewed research journals and working with venture-backed clients to maximize growth.
Hi, I'm Xiao. I help small to mid-size businesses dig into their usage data and consumer mindset to unblock the obstacles that keep them from scaling and maximizing revenue.
As a dedicated partner in your startup journey, I specialize in alleviating the burden of time-consuming analytics tasks and tedious research. My goal is to save you the mental energy of task-switching, allowing you to focus on what truly matters—growing your business. By outsourcing these challenging tasks to me, you'll gain access to insightful, actionable nuggets of information to address user drop-off, engagement and conversion. I don’t just provide insights; I help you implement solutions right away, ensuring that you can make informed decisions quickly and efficiently. Let's transform your approach to analytics and research, turning overwhelming data into powerful tools for success.
Who is sprint & scale?
Not ready to commit?
Don't worry, you can still take advantage of my free 5 minute tool to start making your products more evidence-based today!
The Insight Igniter™ Checklist
Struggling to prove your new product or service is grounded in real evidence? In five minutes, our free Insight Igniter Checklist pinpoints your biggest evidence gaps and delivers a personalized, executive‑ready PDF straight to your inbox—complete with a traffic‑light score and one clear next step. Take the checklist today and move from guesswork to data‑backed confidence before you ship.
