Programming
TRANSFERABLE SKILLS
Click the links below to try out my programming projects with a user interface:
Virtual Day Game in Python (shown)
Social Incentive Delay task in MATLAB
Time Perception Tasks in PsychoPy
BeanFest in PsyToolkit
Statistics
Click the links below to explore my past data analyses using R and Python.
Regularized regression on brain images for cognitive decline and Alzheimer's in Python
Preprocess brain images into 2D pictures in Python
Random forest classifiers of depression symptoms in R
Factor analysis and regression in R
Consumer Advertising
5 years experience in consumer research and media analytics, working in agencies across Omnicom, Dentsu, and McCann (shown: brand verticals of accounts I worked on).
I used social listening tools to derive qualitative insights like sentiment, brand conversation, product perception to inform content creation.
I independently led creation of buyer personas for clients. By vividly describing a typical day in the lives of these individuals, I painted a clear picture for key stakeholders, helping them relate to the target audience and inform media strategy. This storytelling technique was instrumental in aligning our team's understanding and ensuring that our strategies resonated with the intended audience.
Lastly I integrated key performance metrics from traditional and digital media into innovative visual reporting, driving optimization of ad spend.
